| About
FOSSIL. |
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Fossil was founded in 1984 at a time when watches were
created for function rather than fashion. The company
sought to fill this void in the market and began
designing watches to act as a fashion accessory. Fossil
incorporated a fifties Americana design into the brand
image in an attempt to target value driven consumers.
The concept paid off and Fossil quickly emerged as the
leader of a growing industry. Today Fossil produces over
three hundred different styles of watches in a line
which continually changes. Fossil's renowned designers
constantly study emerging fashion trends to bring
consumers the most unique and innovative products. After
augmenting the watch selection choice for consumers,
Fossil expanded its selection to other fashionable
accessory items. Fossil introduced small leather goods
in 1992 for men and women. Wallets, belts, key chains
and backpacks helped Fossil establish its expertise in
leather goods. In 1995, Fossil moved into the eyewear
market introducing uniquely designed sunglasses
creatively capturing the Fossil image. This move
represented just one more step in Fossil's effort to
strengthen the accessory market with innovative style
and quality aiding the company in its continued growth. |
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